When I can use the product that I want to and nothing is spec’d out from the architect or designer. I choose to use Laticrete products for my installs. Laticrete makes a variety of top notch tile products.
The best thing about Laticrete is their Research and Development department that does all the necessary testing before products go into the field. This is different than some other companies in the industry that just put their products into the field and when they have problems the just recall them then. Laticrete is not that kind of company and I have personally talked to several Sales Reps and even the Owners about their vision of the tile industry.
So whether you choose Laticrete Thin-sets , Spectra Lock Grouts or their awesome Waterproofing Membranes you can be assured that the time has been put in to give you the best product that Laticrete can offer.